In 2017, we worked with Europcar’s mobile and social teams to define their conversational/chatbot strategy. We conducted a customer journey mapping workshop as well as a creative roadmap to define how messaging platforms could assist with Customer pain points throughout their journey.

Activities: Research, Customer Journey Mapping, UX Strategy, UX Design, Vision, Personas, Scenarios, Wireframing, Visual Design, Conversation/Message Design

Role: UX/Strategy Lead